Privacy Policy
Effective Date: June 26, 2026
1. Introduction and Company Information
This Privacy Policy explains how NorthBridge Demand Studio collects, uses, discloses, stores, and protects personal information in connection with its demand-generation services, website, communications, lead-generation activities, marketing operations, and related business functions.
NorthBridge Demand Studio is committed to protecting personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, provincial privacy legislation.
NorthBridge Demand Studio
1200 Bay Street, Suite 1800
Toronto, ON M5R 2A5
Canada
Email: [email protected]
Phone: +1 (416) 782-5943
2. Data Collection and Processing
NorthBridge Demand Studio may collect and process personal information from the following sources:
- Directly from individuals when they submit forms, request information, subscribe to communications, attend events, or otherwise interact with NorthBridge Demand Studio.
- From clients and business partners in connection with demand-generation campaigns, lead qualification, account-based marketing, and related services.
- Automatically through technology when users visit websites or interact with digital content, including cookies, pixels, analytics tools, device identifiers, IP addresses, browser information, and usage data.
- From third-party sources such as business directories, data enrichment providers, advertising platforms, and publicly available sources, where permitted by law.
The types of personal information collected may include:
- Contact details such as name, email address, phone number, company name, job title, and business address;
- Professional and business-related information;
- Communication preferences and marketing engagement data;
- Website usage data, device data, and technical identifiers;
- Information provided in inquiries, forms, surveys, or event registrations;
- Any other information voluntarily submitted to NorthBridge Demand Studio.
NorthBridge Demand Studio processes personal information only to the extent reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted or required by law.
3. Purpose of Data Processing
NorthBridge Demand Studio processes personal information for the following purposes:
- To provide, manage, and improve demand-generation and marketing services;
- To identify, qualify, and communicate with prospective clients and business contacts;
- To respond to inquiries and provide requested information;
- To send marketing communications, newsletters, event invitations, and service updates, where permitted by law;
- To analyze campaign performance, website traffic, and user engagement;
- To personalize content and improve user experience;
- To maintain business records, administer accounts, and manage client relationships;
- To detect, prevent, and investigate fraud, misuse, security incidents, or unlawful activity;
- To comply with legal, regulatory, tax, accounting, and contractual obligations;
- To establish, exercise, or defend legal claims.
4. Legal Basis for Processing
Under Canadian privacy law, NorthBridge Demand Studio generally relies on one or more of the following grounds to process personal information:
- Consent: Where required, NorthBridge Demand Studio obtains express or implied consent to collect, use, or disclose personal information.
- Legitimate business purposes: Processing may be necessary to operate, secure, and improve services, manage business relationships, and conduct marketing activities in a manner permitted by law.
- Contractual necessity: Processing may be required to enter into, perform, or administer a contract with a client, supplier, or other business contact.
- Legal and regulatory compliance: Processing may be necessary to comply with applicable laws, lawful requests, or regulatory obligations.
- Other lawful bases: NorthBridge Demand Studio may rely on other lawful grounds recognized under applicable Canadian privacy legislation.
5. Data Sharing and Third Parties
NorthBridge Demand Studio does not sell personal information in the ordinary sense. However, personal information may be disclosed to third parties in the following circumstances:
- Service providers and processors that support operations such as hosting, analytics, CRM, email delivery, customer support, advertising, data enrichment, and IT security;
- Clients and business partners where necessary to deliver demand-generation services or report on campaign performance;
- Professional advisors such as legal counsel, auditors, insurers, and accountants;
- Authorities or regulators where disclosure is required or permitted by law;
- Corporate transactions in connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to appropriate confidentiality protections.
NorthBridge Demand Studio requires third parties that process personal information on its behalf to protect it using appropriate contractual, technical, and organizational safeguards.
6. Data Transfer to Third Countries
Because NorthBridge Demand Studio may use service providers, cloud platforms, analytics tools, and marketing technologies located outside Canada, personal information may be transferred to and processed in jurisdictions outside Canada, including the United States and other countries.
When personal information is transferred outside Canada, it may be subject to the laws of those jurisdictions and may be accessible to courts, law enforcement, or regulatory authorities in those countries. NorthBridge Demand Studio takes reasonable steps to ensure that such transfers are subject to appropriate safeguards, including contractual protections and security measures designed to protect personal information.
7. Storage Duration
NorthBridge Demand Studio retains personal information only as long as reasonably necessary to fulfill the purposes for which it was collected, to meet legal, accounting, or reporting requirements, to resolve disputes, and to enforce agreements.
Retention periods vary depending on the type of information and the context in which it was collected. In general:
- Inquiry and lead information is retained for as long as needed to manage the business relationship and follow-up communications;
- Marketing and engagement data is retained until consent is withdrawn, an objection is received where applicable, or the data is no longer needed;
- Contractual and transactional records are retained for the duration of the relationship and for a reasonable period thereafter;
- Information required by law may be retained for the period mandated by applicable legislation.
When personal information is no longer required, NorthBridge Demand Studio will securely delete, anonymize, or de-identify it in accordance with applicable law and internal retention practices.
8. User Rights
Subject to applicable law, individuals may have the following rights regarding their personal information held by NorthBridge Demand Studio:
- Access: Request confirmation of whether personal information is held and obtain a copy of it;
- Rectification: Request correction of inaccurate, incomplete, or outdated personal information;
- Erasure: Request deletion of personal information in certain circumstances, subject to legal and contractual retention obligations;
- Restriction: Request that processing be limited in certain circumstances;
- Data portability: Request a copy of certain information in a structured, commonly used format where applicable;
- Objection: Object to certain processing activities, including direct marketing where applicable;
- Withdrawal of consent: Withdraw consent where processing is based on consent.
To exercise any of these rights, please contact NorthBridge Demand Studio using the details in the Contact Information section below. NorthBridge Demand Studio may need to verify your identity before responding to a request. Some rights may be limited by law or by legitimate business requirements.
9. Withdrawal of Consent
Where NorthBridge Demand Studio relies on consent to process personal information, individuals may withdraw that consent at any time, subject to legal or contractual restrictions and reasonable notice.
Withdrawing consent will not affect the lawfulness of processing carried out before the withdrawal. It may also mean that NorthBridge Demand Studio can no longer provide certain services, communications, or features.
To withdraw consent for marketing communications, individuals may use the unsubscribe link in the communication or contact NorthBridge Demand Studio directly at [email protected].
10. Right to Complain
If you have concerns about how NorthBridge Demand Studio handles personal information, you may contact us first so that we can attempt to resolve the issue promptly and fairly.
You may also have the right to file a complaint with the appropriate privacy regulator in Canada, such as the Office of the Privacy Commissioner of Canada, or with a provincial privacy authority where applicable.
We encourage individuals to contact NorthBridge Demand Studio before escalating a complaint so that we may address the matter directly.
11. Data Security
NorthBridge Demand Studio uses reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, alteration, or destruction.
These measures may include, as appropriate:
- Access controls and role-based permissions;
- Encryption in transit and, where appropriate, at rest;
- Secure hosting and network protections;
- Employee confidentiality obligations and privacy training;
- Monitoring for suspicious activity and security incidents;
- Vendor due diligence and contractual security requirements.
While NorthBridge Demand Studio takes reasonable steps to protect personal information, no method of transmission or storage is completely secure. Individuals should use caution when transmitting information over the internet.
12. Contact Information
For questions, requests, complaints, or concerns regarding this Privacy Policy or the handling of personal information by NorthBridge Demand Studio, please contact:
NorthBridge Demand Studio
1200 Bay Street, Suite 1800
Toronto, ON M5R 2A5
Canada
Email: [email protected]
Phone: +1 (416) 782-5943
13. Changes to Privacy Policy
NorthBridge Demand Studio may update this Privacy Policy from time to time to reflect changes in legal requirements, business practices, technologies, or service offerings.
When changes are made, NorthBridge Demand Studio will post the updated version on its website and revise the effective date above. Where required by law, NorthBridge Demand Studio will provide additional notice or seek renewed consent.
We encourage individuals to review this Privacy Policy periodically to stay informed about how NorthBridge Demand Studio protects personal information.