Terms of Service

NorthBridge Demand Studio

Terms of Service for NorthBridge Demand Studio

Effective Date: June 26, 2026

1. Introduction and Acceptance of Terms

These Terms of Service (the “Terms”) govern access to and use of the services, website, platforms, deliverables, and related materials provided by NorthBridge Demand Studio (“NorthBridge Demand Studio,” “we,” “us,” or “our”). NorthBridge Demand Studio is located at 1200 Bay Street, Suite 1800, Toronto, ON M5R 2A5, Canada.

By engaging our services, executing a statement of work, proposal, order form, or similar agreement, accessing our website, or otherwise using our services, you (“Client,” “you,” or “your”) agree to be bound by these Terms. If you do not agree to these Terms, you must not use our services.

These Terms apply to all services offered by NorthBridge Demand Studio, including account-based demand generation, paid media campaign management, lead nurturing email sequences, content strategy and syndication, marketing automation setup, and webinar and virtual event promotion.

2. Scope of Services

NorthBridge Demand Studio provides business-to-business demand-generation and marketing services, which may include, without limitation:

  • Account-based demand generation strategy and execution;
  • Paid media campaign planning, setup, management, and optimization;
  • Lead nurturing email sequence development and deployment;
  • Content strategy, content planning, and syndication support;
  • Marketing automation platform setup, configuration, and workflow design;
  • Webinar and virtual event promotion and registration support;
  • Reporting, analysis, and performance recommendations related to the foregoing services.

Specific deliverables, timelines, assumptions, fees, and service limitations may be set out in a proposal, statement of work, order form, or other written agreement. In the event of a conflict, the signed proposal or statement of work will prevail over these Terms to the extent of the conflict.

Unless expressly agreed in writing, NorthBridge Demand Studio does not guarantee any particular business outcome, including but not limited to lead volume, conversion rates, pipeline value, revenue, return on ad spend, or event attendance.

3. User Obligations and Responsibilities

You agree to:

  • Provide accurate, complete, and timely information necessary for us to perform the services;
  • Ensure that all materials, data, creative assets, claims, testimonials, and instructions you provide are lawful, accurate, and non-infringing;
  • Obtain all necessary rights, licenses, permissions, and consents for content, trademarks, images, lists, and data you supply;
  • Comply with all applicable laws, including Canadian anti-spam, privacy, consumer protection, advertising, and intellectual property laws;
  • Review and approve deliverables, campaigns, and communications promptly when your approval is required;
  • Maintain the security of your accounts, credentials, and access permissions for third-party platforms;
  • Not use our services for unlawful, deceptive, discriminatory, defamatory, harassing, or fraudulent purposes.

You are solely responsible for the legality of your products, services, offers, landing pages, websites, and claims, as well as for the accuracy of any information you direct us to publish or distribute. You acknowledge that marketing performance may depend on factors outside our control, including market conditions, platform policies, audience behavior, and third-party service availability.

4. Payment Terms and Conditions

Fees for services will be set out in the applicable proposal, statement of work, invoice, or order form. Unless otherwise stated in writing:

  • Invoices are due within the period specified on the invoice;
  • All fees are stated in Canadian dollars unless otherwise indicated;
  • Taxes, including applicable GST/HST and any other government charges, are अतिरिक्त and payable by the Client;
  • Third-party costs, including media spend, software subscriptions, platform fees, stock assets, printing, event tools, and contractor costs, are the Client’s responsibility unless expressly included in writing;
  • Late payments may result in suspension of services, delayed deliverables, and/or interest charges at the maximum rate permitted by law;
  • We may require advance payment, deposits, or milestone payments for certain services.

If payment is not received when due, NorthBridge Demand Studio may pause work until all outstanding amounts are paid in full. Any schedule delays caused by non-payment will not be deemed a breach by NorthBridge Demand Studio.

5. Cancellation and Refund Policy

Either party may terminate services in accordance with the applicable written agreement or, if no termination procedure is specified, by providing reasonable written notice. Cancellation requests must be sent to [email protected].

  • All fees for work performed up to the effective cancellation date remain payable;
  • Any non-cancellable third-party commitments, media buys, software fees, or reserved resources are non-refundable;
  • Retainers are generally non-refundable once services have commenced, except where required by law or expressly stated otherwise in writing;
  • Refunds, if any, are issued only at NorthBridge Demand Studio’s discretion or as required by applicable law;
  • Completed deliverables and partially completed work are not refundable.

If a project is paused or cancelled by the Client, we may invoice for all work completed, time reserved, and costs incurred through the cancellation date.

6. Liability Limitations

To the fullest extent permitted by applicable law, NorthBridge Demand Studio, its directors, officers, employees, contractors, and agents shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including loss of profits, revenue, goodwill, data, or business opportunities, arising out of or related to the services or these Terms, even if advised of the possibility of such damages.

To the fullest extent permitted by law, our total aggregate liability arising out of or relating to the services or these Terms shall not exceed the total fees paid by the Client to NorthBridge Demand Studio for the specific services giving rise to the claim during the three (3) months immediately preceding the event giving rise to liability, or CAD $1,000, whichever is greater, except where liability cannot be limited under applicable law.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for fraud, wilful misconduct, or gross negligence where such limitation is prohibited.

7. Intellectual Property Rights

Each party retains ownership of its pre-existing intellectual property, trademarks, trade names, methodologies, tools, templates, software, and materials.

Upon full payment of all amounts due, and unless otherwise stated in a written agreement:

  • The Client will own final custom deliverables specifically created for the Client and identified as deliverables in the applicable statement of work;
  • NorthBridge Demand Studio retains ownership of all underlying know-how, processes, frameworks, templates, scripts, tools, and general marketing methodologies used to create the deliverables;
  • Third-party materials remain subject to the applicable third-party license terms;
  • We may use non-confidential work samples, anonymized results, and general descriptions of the engagement for portfolio, case study, and marketing purposes unless the Client objects in writing.

The Client grants NorthBridge Demand Studio a non-exclusive, worldwide, royalty-free license to use Client-provided materials solely to perform the services. The Client represents and warrants that it has all necessary rights to grant this license.

8. Data Protection and Privacy

NorthBridge Demand Studio will handle personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), and any applicable provincial privacy legislation.

In providing the services, we may collect, use, disclose, store, and process personal information on behalf of the Client or for our own business purposes, as necessary to deliver the services, manage accounts, communicate with you, comply with legal obligations, and improve our operations.

  • You are responsible for ensuring that any personal information you provide to us has been collected and disclosed lawfully;
  • You must obtain any required consents for email marketing, lead nurturing, webinar registration, tracking, and audience targeting activities;
  • We may rely on third-party service providers, including hosting, analytics, CRM, advertising, email, and automation platforms, subject to their own terms and privacy practices;
  • Cross-border data transfers may occur where service providers or infrastructure are located outside Canada;
  • We implement commercially reasonable safeguards appropriate to the nature of the information processed, but no system is completely secure.

For privacy-related inquiries, please contact us at [email protected].

9. Force Majeure

NorthBridge Demand Studio will not be liable for any delay or failure in performance caused by events beyond our reasonable control, including but not limited to acts of God, natural disasters, fire, flood, epidemic or pandemic, labour disputes, war, terrorism, civil unrest, government action, power outages, telecommunications failures, internet disruptions, platform outages, or failures of third-party providers.

During a force majeure event, our obligations will be suspended for the duration of the event to the extent affected. We will use commercially reasonable efforts to resume performance as soon as practicable.

10. Changes to Terms

NorthBridge Demand Studio may update or modify these Terms from time to time to reflect changes in our services, business practices, or applicable law. The updated Terms will be effective upon posting or upon notice to you, as specified by us.

Your continued use of the services after the effective date of any revised Terms constitutes acceptance of the revised Terms. If you do not agree to the revised Terms, you must stop using the services and, where applicable, terminate the engagement in accordance with the applicable agreement.

11. Applicable Law and Jurisdiction

These Terms and any dispute, claim, or controversy arising out of or relating to them, the services, or any related engagement shall be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of laws principles.

The parties irrevocably submit to the exclusive jurisdiction of the courts located in Toronto, Ontario, Canada, for the resolution of any dispute arising out of or relating to these Terms, except where applicable law requires otherwise.

12. Contact Information

If you have any questions about these Terms or our services, please contact:

NorthBridge Demand Studio
1200 Bay Street, Suite 1800
Toronto, ON M5R 2A5
Canada

Email: [email protected]
Phone: +1 (416) 782-5943

13. Severability Clause

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be severed to the minimum extent necessary, and the remaining provisions shall continue in full force and effect.

If any invalid or unenforceable provision can be modified to make it valid and enforceable, it shall be deemed modified to the minimum extent necessary to achieve that result while preserving the original intent as closely as possible.

By using the services of NorthBridge Demand Studio, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.

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